How AI (ChatGPT) Helps Me Run My Online Business in Just 1 Hour a Day
Introduction: The “Too Busy” Problem
If you’re like me, you probably laugh when you hear advice like:
“Just work harder!” or “You need to post 3 blogs, 5 Reels, and 12 emails a week to succeed!”
Sure. Easy… if you don’t have a 9–5 job, a family, a commute, bills piling up, and maybe a dog who insists on three walks a day. (RIP to my best furry assistant, Pollux—he taught me more about consistency than most productivity gurus ever could.)
Just last weekend, I was already stretched thin. I had a softball tournament—six games from Friday to Sunday—all in support of organizations helping sick children. A great cause, but by the end, I was completely wiped out.
Then Monday rolled around. It was Labor Day here in Canada, and you’d think that meant a perfect opportunity to catch up on my business, right?
Not exactly. Instead, I decided the best way to “celebrate” Labor Day was to… well, labor. 😒 I finally tackled the pool fence installation in my backyard (thanks to new provincial regulations I’d been putting off for months).

The result? My business time had to be sacrificed. That weekend, the blog didn’t get written.
And honestly, that’s my reality. The truth is, I only have about one hour a day to work on my business. That’s it. No fancy office. No team. Just me, my laptop, and a strong cup of coffee—because more often than not, I’m squeezing in that hour late at night.
At first, I thought building a business this way was impossible. But then I discovered AI—and specifically, ChatGPT. Suddenly, tasks that used to take me hours were getting done in minutes.
What Exactly Is ChatGPT?
Imagine having an assistant who:
- Never sleeps.
- Works instantly.
- Doesn’t complain about overtime.
- And costs less than a Netflix subscription.
That’s ChatGPT.
It’s an AI tool that can generate text: blog posts, emails, ad copy, captions—you name it. It works by analyzing patterns in language and predicting what comes next. It’s not a human (even though sometimes it sounds like one), but with the right prompts, it’s like having a brainstorming buddy, writing partner, and research assistant all rolled into one.
How ChatGPT Saves Me Hours Every Week
Here’s where ChatGPT really helps me make my one hour count:
- Blog writing: No more staring at a blank page—it helps me outline and draft quickly.
- Email marketing: From subject lines to full sequences, I get engaging emails ready in minutes.
- Social media content: Hooks, captions, hashtags… all done before my coffee gets cold.
- SEO optimization: Keywords, titles, meta descriptions—the behind-the-scenes stuff that normally feels like pulling teeth.
- Research: Instead of digging through 10 websites, I just ask.
- Templates & checklists: It gives me reusable systems that keep me consistent.
Basically, ChatGPT helps me skip the “thinking about thinking” phase so I can actually do the work.
The Overwhelm: So Many AI Tools, So Little Time
Here’s the funny part: once I started with ChatGPT, I realized AI is everywhere. And it’s multiplying faster than rabbits in spring.
Suddenly, I was seeing ads for AI that writes, AI that designs, AI that makes videos, AI that organizes your socks (okay, maybe not yet, but give it time). It’s easy to feel overwhelmed.
So let me break it down.
The Main “Species” of AI Tools Out There:
- Writing & Content AI (ChatGPT, Jasper, Copy.ai) – Perfect for blogs, emails, and copywriting.
- Image & Design AI (Canva’s AI, MidJourney, DALL·E) – Great for graphics if you’re not the Picasso type.
- Video & Voice AI (Synthesia, Descript, Pictory) – Makes videos or voiceovers without fancy gear.
- Task & Workflow AI (Zapier AI, Notion AI, ClickUp AI) – Automates the “boring stuff” like scheduling or moving files around.
- Research & Analytics AI (Perplexity, Gemini, ChatGPT with browsing) – Summarizes reports, analyzes trends, or explains complicated things in plain English.
How to Choose the Right AI for You
When you’re staring at this buffet of tools, ask yourself:
- What’s my biggest headache right now? Writing? Graphics? Scheduling?
- Will it actually save me time? If the learning curve is longer than the task itself, skip it.
- Is it beginner-friendly? You shouldn’t need a degree in computer science to figure it out.
- Does it work with what I already use? (Think Canva with Instagram, Zapier with your email tool.)
- Can I try it for free? Most good tools let you test-drive before you pay.
👉 My advice? Pick one tool that solves your biggest bottleneck. For me, it was writing. That’s why ChatGPT became my go-to.
How to Prompt ChatGPT Like a Pro
Using ChatGPT is a lot like ordering at a restaurant. If you just say “food,” who knows what you’ll get. But if you say, “I’d like a medium-rare steak with garlic butter on the side,” you’re much more likely to be happy.
Here are a few prompt tips that make a difference:
- Be specific. Don’t just say “write an email.” Say “write a 200-word email to busy parents about saving time.”
- Give context. Tell it who your audience is, what you’re selling, and what tone you want.
- Set boundaries. Word counts, bullet points, story format—it all helps.
- Iterate. Don’t settle for the first draft. Ask for tweaks.
- Break it into steps. Outline first, draft second, edit last.
How AI Learns (and Why Feeding It Good Information Matters)
One thing I’ve learned: AI is a lot like a personal trainer. The results you get depend on the quality of the “fuel” you give it. If you feed it junk, you’ll get junk back. But if you give it solid, well-structured information, it can help you at a much higher level.
For example, I once shared with ChatGPT a list of 30 short video hooks that I had learned from my coaches. These were proven scroll-stoppers, but honestly… I couldn’t memorize them all. Every time I sat down to make a video, I’d freeze, thinking: “What was that one hook again?”
Now, because I fed ChatGPT that list, it can instantly pull out the right hook for the situation and help me draft a script around it. Instead of wasting time trying to remember, I just say:
“Pick one of my 30 hooks that fits this topic, and help me write a 45-second video script.”
Boom—done.
The magic here isn’t that ChatGPT invented the hooks—it’s that I trained it with my own resources so it could serve me better.
👉 Lesson: The better input you give AI (your notes, frameworks, checklists, ideas), the better output it will give you in return. Think of it as building your own digital playbook—AI becomes your memory bank, ready to hand you the right tool exactly when you need it.
10 Prompts I Use All the Time in My Business
These are prompts I literally copy-paste into ChatGPT to save time:
- “Write a beginner-friendly blog post about [topic], targeting busy professionals with families. Use a conversational tone.”
- “Suggest 10 SEO keywords and a meta description under 160 characters for a blog about [topic].”
- “Draft a 5-email welcome series for new subscribers who downloaded my free guide. Keep it friendly and inspiring.”
- “Give me 10 scroll-stopping hook ideas for Instagram Reels about [topic].”
- “Turn this blog post into 3 Instagram captions and 2 email ideas.”
- “Create a 1-hour-a-day weekly action plan for building an affiliate business.”
- “Write 3 variations of Facebook ad copy promoting my free guide: [title].”
- “Explain [topic] in simple terms for someone new to online business.”
- “From the list of 30 video hooks I gave you earlier, pick the one that best fits [topic] and draft a 45-second video script around it.”
- “Turn this personal experience [insert experience] into a relatable story for my audience.”
Wrapping It Up: AI as My Business Partner
At the end of the day, AI hasn’t replaced me—it’s empowered me.
I still have to show up, make decisions, and take action. But ChatGPT makes the process so much faster and less stressful. Instead of spending my one free hour spinning in circles, I can move the needle forward every single day.
If you’re like Alex, my marketing persona—stuck in the 9–5 grind, juggling family life, and dreaming of financial freedom—AI can be the “extra set of hands” you need to finally make progress.

👉 P.S. Want to see more examples of how I use AI to fit a business into one hour a day? Keep browsing my blog—I share the exact prompts, tools, and systems I use so you can shortcut the overwhelm. For example, see: “Let AI Craft Your Marketing Avatar For You In A Snap“.


Hi Martin,
Great post! We always talk about the tools we need to have to get our online business rolling and you’re right, ChatGPT or any other AI (I use Claude as well) will help us in making sure that the time we use to build our business is spent on actually bringing it forward! All the best – and the pool looks great! Cheers!
Hi Martin – This is such a timely post. The use of AI is so relevant now and can be such a great resource if used as a tool and not replacing the human mind and experience. What you identified in your blog post is exactly that… a tool that can be used to help us succeed and give us back that most precious asset we have which is our time. I have started to dig into the world of AI and I’m very cognizant of its capabilities as well as the dangers of overuse. I especially like how you have given us the options to use the various systems and platforms out there and done the research for us. Thank you, my friend!
Dean just taught us how to run the QR business w Chat Gpt and Canva. I’m ready to go but must wait for the actual site to express, especially price, exactly how I want it.
I use chat for my video scripts, emails and for research for my dear boomers community! It almost feels like a friend!