I Reshaped My Business — And It Started With My Blog
I recently took a big business decision.
If you’re a hockey fan, you’ll get this analogy: it’s like remixing your first, second, and third lines to find the best attacking combo — balancing speed, endurance, and a bit of old-school toughness — all to tweak the game to your advantage.
That’s exactly what I’ve been doing with my online business.
The Quiet Business Problem
My next goal is simple: earn my first $100 per month of consistent income from my business.
But here’s the truth — things were too quiet.
After a review with one of my coaches, I had a lightbulb moment:
My blog wasn’t just a “nice-to-have.”
It was the heart of my business — and I wasn’t treating it that way.
So for the last two weeks, I went all in.
No social posts. No newsletters. No emails. Just one thing: my game plan.
A Clean Slate and a New Game Plan
And it started with my blog.
Your blog is like your digital home — and mine needed a major renovation.
I wanted visitors to land on my homepage and instantly get it:
Who I am. What I stand for. Why I do this.
So, like hosting a dinner with friends, I wanted my “house” to look great before inviting people over.
That’s when I discovered the Kadence theme.
(If you’re a WordPress user, you probably just smiled.)
It gave me the freedom and design flexibility I needed — even the free version is packed with options.
So if you’re reading this post… surprise! 🎉
You’re on my brand new website!
Go ahead — check out my homepage
My Mission Got a Soul
This redesign wasn’t just about looks. It was about soul — giving my business a heartbeat, a clear mission, and an identity people could instantly understand.
Here’s what I realized:
My mission is simple — to help everyday people engineer their own path to financial freedom, one hour at a time.
I share what I’m learning, what’s working, and what’s not — so others can skip the confusion and move forward faster. Whether you’re starting from scratch or rebuilding after a few false starts, I want you to know this: you can build something real, even while working a 9–5.
This isn’t just about money. It’s about freedom, growth, and living life on your own terms — while taking care of your mind and body along the way. Because what’s the point of wealth if you’re too burnt out to enjoy it?
Building My List, One Connection at a Time
Another big shift: I created a new funnel offering The Beginner’s Business Blueprint — a free 11-minute training that helps beginners get clarity on how to start making money online.
This connects directly to my newsletter, which is now the most important asset of my business. Because let’s face it — social media is a rented house. My email list? That’s home ownership.
That’s where I can build real relationships, offer genuine help, and, yes, eventually make money — by providing quality products and resources that help people get unstuck.
Blog Hopping: Going Where My Audience Actually Is
Here’s another discovery: people who read blogs… still read blogs.
Crazy, right? 😄
So instead of spreading myself thin on TikTok or Instagram, I’m focusing on blog hopping — visiting and engaging on other blogs in my niche where my potential readers hang out.
If I want people to find my blog, I need to go where they are — comment, contribute, connect, and bring them back home.
It’s not just about traffic; it’s about community.
And who knows? Along this ride, I might discover collaborations, partnerships, or friendships that open new doors.
Wrapping It Up
So, here I am — two weeks later, with a refreshed website, a renewed mission, and a clearer sense of direction.
My business isn’t just a set of pages anymore. It’s a living, breathing project with purpose.
I’m not chasing numbers. I’m chasing impact.
And if I can help even one person break free from financial stress and start designing their own version of freedom — that’s a win worth celebrating.
Your Turn:
If you haven’t already, head over to my homepage, take a look around, and join my newsletter to get The Beginner’s Business Blueprint.
It’s free — and it might just be your first step toward something real.
