Back on advanced eastern time (daylight savings).
This means for me I get my hour back of sunlight in the evening. When I finish on my day job, I return home within daylight and that’s encouraging.
My mood is better.
Some will argue that I lose this hour of daylight in the morning but that’s OK, I’m not an early bird anymore so I don’t care.
All this tells me that spring is coming and with spring, we open the windows to let fresh air fill the house with the cent of the first flowers saying hello (no I’m not suffering from seasonal allergies).
With that come also the ritual chores of cleaning the house, like if we wanted to clean our mind from the stack of accumulated depressive thoughts covered by the snow during the winter. Some will just put that dust under the carpet, others more determined will energetically shake that carpet outside.
Not unlike these people, I have also to “participate” to the spring chores. See this picture?
This is a picture of my swimming pool as it is normally in the first weeks of April. Actually I took this picture yesterday because this year, spring wants to be here sooner than it uses to. Notice that ice is still present on the surface so I need to wait for it to melt completely before starting the steps necessary to prepare the pool to accept my first little swimmers!
There are a lot of people entering my pool during the warm season. At the end of summer, this pool will have seen more swimmers enjoying and playing in the water, than the Municipality’s swimming pool. Yeah, I like to exaggerate a little. 😉
The fact is, I have a big family with children having many friends, resulting in activities in and around the pool, summer games, barbecue, beer and sangria for adults!
Nice but I realized that, if it wasn’t of me lovingly preparing the pool and the BBQ during spring, nothing of what I described above would happen like it used to. I would expect less visitors, less summer parties, and less jealous neighbors.
That is, less traffic to my backyard…
I like to have “traffic” in my backyard, that’s part of my summer pleasures! It brings smiles, fun, and relief.
So I do the job I have to do to bring that traffic in. The pool and the BBQ are the things that drives the traffic (with my hospitality and the one of my wife of course 😊).
In spring, I put all my attention on caring these things and when summer starts, I’m ready and can enjoy the fruit of this work with my guests.
Now, you see me coming right?
My business is like my backyard. It’s a place that drives fun and happiness.
The pool is my own and most important asset, similar to my blog. The work I do on my own asset is similar to the content I create and prepare in the background to drive traffic to my blog, hence, to my backyard.
A nice and clean pool is a happy backyard.
Even if the tasks I do on my business are not readily seen by all the visitors that come to my own asset, I document everything.
Like my BBQ, for example. Most people doesn’t care of all the work I have done to allow them to enjoy the grill. Before, I had to clean and remove old grease on all the parts and ensure there is enough propane in the tank to sustain the lunch time.
However, every summer there are visitors asking questions.
How I started the pool this year, what maintenance level it requires, what I do to maintain the quality of the water, how do I paid for my BBQ, can I get another hotdog?
So I give them what they want. I have no interest to hide anything. I just tell them what it actually is.
Then they leave happy with new ideas to enhance their own backyard.
With this blog, I’m producing content that drives traffic to my business. I need this traffic because without it, I would have no fun…and make no money.
My blog alone, is not sufficient. I need to create awareness. I need to tell people that, “Hey!, there is an awesome blog right there with content that will help you start your own online business! Wanna take a look?”
I want people to tell their friends “Hey gang! There’s a party there! Let’s go!”
In the case of my backyard, for obvious reasons I will not accept any strangers though. For quite the same reason, I’m accepting only fans on my mailing list, people that wants to open my newsletters. On my blog, neither I will accept spammers to leave comments.
My own assets, my rules!
This week was marked by my presence on TikTok. I experiment many things with short videos, from learning how to use the platform, to getting my next video viral. The latter didn’t happen yet but at least my number of followers is increasing, slowly, but it is increasing. At this rate, I’m expecting that in 2 weeks I will have reached more than a hundred of followers.
On social media, my strategy of awareness is the same that for my blog: I document everything for you who wants eventually to start on your own this journey to success, learning from my good moves and my mistakes.
My message is susceptible to attract beginners, curious to know what is affiliate marketing and how this can help me to make money.
I want to help people to get on the right path for success in affiliate marketing. There are so many avenues online but only a few can bring you as close as what I’m experiencing actually with the products and services I’m promoting.
That is, I have at heart the best interests of my audience. I document for traffic but also to say out loud there is a correct way to this business and for those who wants to know, I can tell them.
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Have a good weekend,
Martin
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