“AI won’t replace humans, but humans with AI will replace humans without AI”
-Harvard Business Review
This week was one of questioning.
I was questioning myself about what will be my Tiktok strategy following the ban which is now officially maintained for Sunday -in a few hours- unless some miracle happens, see this article from Yahoo Finance: “TikTok loses Supreme Court battle to stop US ban“.
For those who were under a rock for the past months of 2024, the “U.S. TikTok ban” refers to the potential restrictions or outright ban of the TikTok app in the United States. It’s been a hot topic due to concerns raised by the U.S. government over privacy and national security.

They believe that TikTok, owned by the Chinese company ByteDance, might share user data with the Chinese government, although TikTok has denied this. These events arise against a backdrop of tension with China, serving as part of broader disputes between the US and China concerning technology and trade.
Then, what’s next you ask?
This is what I tried to figure out this week.
If TikTok were banned or heavily restricted in the U.S., it would have a ripple effect on the entire community. Here’s how it could affect us, content creators:
- Loss of Platform: Creators who rely on TikTok to share their content, grow their audience like I’m doing, or earn income through sponsorships, brand deals, and TikTok’s Creator Fund would lose access to their main platform.
- Shift to Other Platforms: Creators would need to move their content to other platforms like Instagram Reels, YouTube Shorts, or Snapchat Spotlight. However, building a new audience and adapting to a different algorithm can be time-consuming and challenging.
- Economic Impact: Many creators and businesses use TikTok for advertising or selling products. A ban would disrupt their revenue streams and marketing efforts.
- Audience Fragmentation: TikTok has a unique community and vibe. If it’s banned, the community might scatter across other apps, making it harder for creators to engage with their current followers in the same way.
- Creativity Roadblock: TikTok’s format and tools (like trending sounds, filters, and duets) encourage creativity. Without TikTok, creators might struggle to find another platform that offers the same level of engagement and innovation.
Even if I live in Canada, the U.S. ban is going to impact me. First, I will lose many of my followers, and second, even if it’s not the week or the next month, I’m afraid Canada is going to follow closely it’s neighbor.
As of January 17, 2025, Canada has taken significant steps concerning TikTok due to national security concerns.
As per Wikipedia, in February 2023 the Canadian government banned TikTok on all government-issued devices, citing “an unacceptable level of risk to privacy and security” from the Chinese-owned app. This action was followed by all provincial and territorial governments implementing similar bans on their devices.
In November 2024, after a national security review, the Canadian government ordered TikTok to dissolve its operations within the country. TikTok has stated its intention to challenge this decision in court.
Given these developments, it is evident that Canada is aligning its actions with those of the United States regarding TikTok. While a complete ban on TikTok for all users in Canada has not been officially implemented as of this date, the dissolution order indicates a move towards more stringent restrictions.
Therefore, it is plausible that Canada may eventually enforce a full ban on TikTok, similar to the measures taken by its neighbor, the U.S.
So I have no choice.
The ban is not guaranteed—it depends on legal and political decisions.
In the meantime, I know that many creators are diversifying their content across platforms to reduce their reliance on TikTok. This way, even if TikTok disappears, their audience and content strategy won’t.
As a content creator too, it’s a good idea to think about expanding my reach to other platforms, just in case!
But where should I go? Am I ready to change my platform strategy from TikTok to another one like Facebook, or YouTube? It’s been a year now that I’m focusing almost solely on TikTok to grow organically my audience and I’m just starting to understand its intricacies. Changing now will mean starting over again, with a new learning slope.
Can I afford this?
Answer is YES!
Now I’m in an excellent position to start on another platform. Not only that I have the TikTok and short form video experience, but I have my marketing persona with me and AI, a powerful tool, that provides me the help I need to design and fast forward my new strategy for the platform of my choice.
All I have to do is to ask ChatGPT to expand my Avatar into a content strategy for another platform.
Because I’m not yet ready to take a decision about the other platform I will use, also because I’m still going to grow my audience on TikTok until further notice, and since in my last post I promised to give you a content strategy for TikTok, so here it is.
-Hey ChatGPT! Could you please expand my marketing Avatar into a TikTok content strategy that will best engage my audience. Give some examples of content I can use.
TikTok Content Strategy for Aspiring Alex
Objective:
Build an engaged TikTok following of aspiring digital marketers (like Alex), showcase your journey toward success in digital marketing, and acquire enough followers to unlock the clickable link feature.
Content Pillars:
- Journey Documentation
Share your story authentically, from beginner struggles to breakthroughs. - Educational Content
Provide value with beginner-friendly tips and actionable insights. - Motivational Content
Inspire Alex with relatable stories, wins, and lessons learned. - Engagement Content
Use trending sounds and interactive formats to connect with your audience. - Call-to-Action Content
Encourage Alex to visit your blog and order The Iceberg Effect book for free.
Posting Schedule:
- Frequency: 5 videos per week (Monday-Friday).
- Timing: Post during peak engagement hours (7 AM – 9 AM, 12 PM – 2 PM, 6 PM – 9 PM).
Content Ideas with Scripts:
1. Journey Documentation
Video Idea: “How I Started My Online Business with Zero Experience”
- Script:
- Hook: “Ever feel like you’re stuck in life but don’t know where to start? I did too.”
- Buildup: “A year ago, I was in a 9-to-5 rut, scrolling aimlessly online, wondering how people actually make money from home.”
- Delivery: “Fast forward to today—I’m building a sustainable income with digital marketing.”
- CTA: “Follow me for tips on how you can do it too and check out my blog for all the details of my journey!”
2. Educational Content
Video Idea: “3 Digital Marketing Terms You Need to Know as a Beginner”
- Script:
- Hook: “Confused by all the jargon in digital marketing? Let me break it down.”
- Buildup: “When I started, terms like ‘funnels’ and ‘CTAs’ sounded like a secret language only experts knew.”
- Delivery:
- “Funnel: The journey a customer takes from interest to purchase.”
- “Affiliate: Promoting someone else’s product and earning a commission.”
- “CTA: A call-to-action, like ‘Buy Now’ or ‘Learn More.’”
- CTA: “Follow me for more beginner-friendly tips!”
3. Motivational Content
Video Idea: “Why I Refused to Quit My Digital Marketing Journey”
- Script:
- Hook: “They told me it wouldn’t work, but here’s what happened when I didn’t quit.”
- Buildup: “At one point, I was spending hours every day learning and still not seeing results. It felt like all my effort was for nothing.”
- Delivery: “But then I decided to focus on mastering one skill at a time. Slowly but surely, things started to click, and now I’m gaining momentum.”
- CTA: “Save this for when you need motivation!”
4. Engagement Content
Video Idea: “What’s Stopping You from Starting Your Online Business?”
- Script:
- Hook: “Let’s get real: What’s holding you back from starting your online business?”
- Buildup: “Maybe you think it’s too late, or you’re worried you’re not tech-savvy enough. Trust me, I’ve been there.”
- Delivery: “The truth is, the hardest part is just starting. Comment your biggest fear, and let’s talk about it!”
- CTA: “I’ll reply to your comments with tips!”
5. Call-to-Action Content
Video Idea: “This Book Changed Everything for Me”
- Script:
- Hook: “Struggling to figure out where to start in digital marketing? This book was a game-changer for me.”
- Buildup: “When I started, I was overwhelmed by information. I needed something that simplified the process.”
- Delivery: “It’s called The Iceberg Effect by Dean Holland. It shows the hidden pitfalls of affiliate marketing and how to build a profitable business from scratch. You can order it for free—just pay for shipping.”
- CTA: “Visit my blog or comment ‘BOOK’ for the link!”
Engagement Strategies:
- Use Hooks: Grab attention in the first 3 seconds with relatable or bold statements.
- Encourage Comments: End videos with questions like, “What’s stopping you?” or “Which tip did you find most useful?”
- Reply with Videos: Respond to comments with video replies to build a personal connection.
- Trendy Sounds: Incorporate trending sounds and hashtags to boost visibility.
Hashtag Strategy:
Use a mix of niche-specific and trending hashtags:
- #DigitalMarketingForBeginners
- #MakeMoneyOnline
- #AffiliateMarketing
- #EntrepreneurJourney
- #WorkFromAnywhere
Metrics to Track:
- Followers: Monitor growth toward unlocking the clickable link feature.
- Engagement Rate: Look at comments, likes, and shares to gauge content impact.
- Video Saves: High saves indicate valuable, re-watchable content.
Goal:
Reach 1,000 followers to enable clickable links, driving traffic to your blog and affiliate offers. Once unlocked, update your bio to include your blog link and a CTA, such as:
“Follow my journey to success! Start here ➡️ martinlefebvreblog.com”s!
This content strategy is given by ChatGPT for use with TikTok, and applicable to an audience represented by my Avatar (see my last post).
On this, I look forward to see what is going to happen on Sunday. The week is going to be pretty exciting!
Subscribe to my Newsletter for more content and my selection of good products that help you start your own online business without the overwhelm and frustration.
P.S. Leave me a comment below, I’m curious to know what you think about the Tiktok U.S. ban situation.


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