Internet Profits Operating System: The 9-Step Paid Training Explained

You build a successful online business with a plan, support, community, and the right tools. The Internet Profits Academy provide this environment and the framework to help and accelerate your progress. I invite the reader who is not familiar with this blog and the Academy to go on my dedicated page “The Internet Profits Academy” and read about this exceptional environment built entirely on the Skool platform.

The free Model One Challenge is your open door to the Academy. If you have no idea where to start yet, this gets you clear on your direction, your topic, and your audience. That’s the foundation stage — I’ve walked through it myself and written about it here before. Taking this 60 min challenge is undoubtedly the best way you can find to start online.

What I hadn’t explained yet is what’s actually waiting on the other side of that free subscription: the Internet Profits Operating System (IPos), the structured training that unlocks once you move into a paid membership.

I want to be upfront about something before I go further: I haven’t personally gone through the paid material yet. What follows is based on the published outline of what each stage covers, not my own experience running it — consistent with how I try to approach everything else I recommend, I’ll be testing this myself before I say much more about whether it holds up in practice.

For now, here’s what it actually contains.

Foundation Stage vs. the Full Build Sequence

The way it’s structured, the free challenge is step zero — the prep work. The Internet Profits Operating System is the actual build sequence that follows: nine stages, meant to be worked through in order rather than sampled around.

That sequencing matters more than it might sound. Each stage is built to depend on the one before it — you’re not meant to jump to email marketing before you’ve nailed down your topic and audience, the same way you wouldn’t wire a circuit out of sequence and expect it to behave.

The 9 Stages, Briefly

Here’s what each one covers, as far as the published outline describes it:

1. Foundations — Orienting you to how the whole system is meant to be used: as a structured process you run, not content you passively watch.

2. Topic & Audience Selection — Narrowing in on exactly who you’re building for and what problem you’re solving for them, beyond the initial direction-setting from the free challenge.

3. Monetisation Models — Working out how the business actually makes money, with room for different approaches (products, services, partnerships, content) rather than a single fixed template.

4. Content Platforms — Choosing where you’ll actually show up and build an audience.

5. Content Creation — The practical side of producing that content consistently.

6. List Building Foundations — Turning an audience into an owned asset, not just followers on a platform you don’t control.

7. Email Marketing — What to actually do with that list once you’re building it.

8. The Complete C.E.O. Engine — Bringing the earlier pieces together into a single operating structure for running the business day to day.

9. Diagnose, Improve & Scale — Reviewing what’s working, fixing what isn’t, and growing from there.

You can visualize the 9 step sequence as a novel series of 9 volumes, within each volume you have many chapters that provides the lessons.

What Changes Between Membership Levels

Beyond unlocking the 9-stage sequence itself, the support that comes with it differs by subscription type. Premium members get access to coaching from the wider team. VIP adds direct weekly time with Dean Holland himself, on top of everything in Premium.

Worth knowing going in, since it affects how much guidance you’d have working through the nine stages versus doing it more independently.

The Honest Bottom Line

I can’t yet tell you whether this system delivers on its structure the way it’s laid out — that’s on me to test before I make that call. What I can tell you is what’s actually in it, so you’re not guessing before you decide whether a paid subscription is worth exploring.

If you haven’t been through the free Model One Challenge yet, that’s the place to start — it’s genuinely free, no card required, and I’ve written up exactly what to expect, step by step. From there, the paid subscriptions pick up with this 9-stage build sequence.

P.S. — Once I’ve actually gone through the paid material myself, I’ll follow up here with what I found — same as everything else on this blog, tested before recommended.