80% of outcomes stem from 20% of efforts. The Pareto principle as applied to entrepreneurship and digital marketing by Russel Brunson. In his teachings, Brunson introduces the concept of “The Big Domino,” which refers to identifying and addressing the one pivotal challenge that, once overcome, makes all other obstacles easier to tackle or irrelevant. If…
The last two weeks weren’t the most productive weeks at all for my affiliate marketing business. I was nearly absent from social medias, absent for my blog as well. Where I live, we had two non-consecutive days of huge snow drops with strong winds, call them days of snow storms if your prefer. They were…
Although I understand the basic elements of email marketing, I still struggle with writing emails and maintaining consistency. I often feel the urge to email my list but end up sending nothing because I have no idea what to say. Even when I do have an idea, I can’t figure out how to fit it…
Last weekend’s temporary TikTok ban in the U.S. was a stark reminder of how vulnerable we are when we depend solely on external platforms. For affiliate marketers, this disruption underscores the risk of losing access to the audiences we rely on for growth, revenue, and connections. Thinking about how I could protect my business from…
“AI won’t replace humans, but humans with AI will replace humans without AI” -Harvard Business Review This week was one of questioning. I was questioning myself about what will be my Tiktok strategy following the ban which is now officially maintained for Sunday -in a few hours- unless some miracle happens, see this article from…
Remember in my last post I talked about the importance of building an Avatar (Persona) after having chosen your niche? I gave you also some basic guidelines to create one right? If you tried the exercise and started to fill in the blanks in the template I gave you, you should have realized that some…
